The Initial Situation

A competitor challenged the freshly registered brand name.

A Dutch entrepreneur registered his brand name with the EUIPO. Shortly after, a British company filed an opposition: its own earlier mark would cause confusion in overlapping classes. Surrender or litigate.

EUIPO

Registration authority

Opposition

Competitor's attack

Overlapping classes

Grounds for objection

Our Approach

Refute the opposition with a sharp trademark analysis.

01
Opposition and both trademark registrations analysed
Pijl die diagonaal naar linksonder wijst.
02
Similarity in class and visual character compared
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03
Distinct target audience and distinctive character substantiated
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04
Defence filed with a comparative trademark analysis
Pijl die diagonaal naar linksonder wijst.
Lachende man met bril en donker pak met gevouwen handen aan een bureau.
The Outcome

Opposition rejected in full.

The opposition was rejected in its entirety. The mark stands fully registered.

Logo suits

An opposition looks heavier than it is. With a sharp trademark analysis, the picture turns fast.

— Suits Finance

Rejected

Opposition outcome

100%

Mark retained

0

Concessions made

Relevant partner

Your partner in this

Meet the specialists behind this solution; your direct contacts for strategic advice.

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Isidoro Capuano LLM

Partner – Attorney at law & M&A Lawyer