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EUIPO opposition won: brand name kept after a competitor's attack

Trademark holderBrand name kept after opposition

Legal · Trademark law

  • RejectedOpposition outcome
  • 100%Trademark kept
  • 0Concessions made

Initial situation: a competitor challenged the newly registered brand name.

A Dutch entrepreneur registered his brand name with the EUIPO. Shortly afterwards, a British company filed an opposition: its own older trademark would cause confusion in overlapping classes. Give in or fight.

  • EUIPORegistration authority
  • OppositionCompetitor's attack
  • Overlapping classesGrounds for objection

Approach: dismantling the opposition with a sharp trademark analysis.

  1. Step 1

    Opposition and both trademark registrations analysed

  2. Step 2

    Similarity in class and visual character compared

  3. Step 3

    Different target audience and distinctiveness substantiated

  4. Step 4

    Statement of defence with a comparative trademark analysis filed

Outcome: opposition rejected in full.

The opposition was rejected in its entirety. The trademark remains registered in full.

“An opposition looks heavier than it is. With a sharp trademark analysis, the picture turns quickly.”

Abdullah SezenPartner – CFO

The partner who helps you with this

The partner who handled this case.

Abdullah SezenPartner – CFO

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